Organic make-up, striking colors on eyelids, skincare and embracing natural hair, these are the trends flourishing amongst niche beauty micro-influencers on Instagram right now. Who’s the man behind ghetto spider’s mask? The poster child of travel influencers, English Instagram star Jack Morris left his 9-5 job at age 22 to pursue social media stardom. Instagram, owned by Facebook, is now one of the most sought after social media platforms. I’m thrilled to share with you 45 black influencers to follow both on Instagram and via their blogs and websites. Instagram. But you can find French influencers talking about your favorite subjects too. She is particularly very popular among Gen Z users on the platform and she is another female influencer worth following on Instagram. These Instagram stars take the meaning of sensational to new heights, partnering with major brands to work on creative and impactful influencer marketing initiatives. She gained subscribers on the site rapidly, reeling in 6 million in 2016 and another 6 million in 2017. Though her Instagram following is enormous, she has also amassed 2.6 million subscribers on her YouTube channel. 13 Indigenous Influencers You Should Follow on Instagram Right Now 13 Indigenous Influencers You Should Follow on Instagram Right Now From a Two-Spirit couple to a Chief Water Commissioner. prashansa. For some added fun, her dad appeared in one of her videos in an episode titled “Dad Does My Makeup Voiceover!“, Case Study: How Parade Underwear Celebrates Social Causes with Nano-Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More, The Top 10 Influencer Marketing Mistakes To Avoid. No doubt, Instagram presents marketers one of the ripest channels for influencer marketing. As far as you, Ariana Grande has got 66.8M quality audience. Though she has a YouTube channel, Instagram remains her social media site of choice. She also sells hand-designed t-shirts on her site and has an accessories line at Target. Thus far, she is a spokesperson for over 500 brands and growing. Today, her YouTube channel has over 2.9 million subscribers and 240 million video views, while her Instagram account reaches more than 4 million followers. Other top celebrities on Instagram to keep an eye on: @taylorswift @therock @beyonce @shakira @badgalriri @justinbieber @gigihadid … She is one of the most popular female rappers out there right now, evidenced by the fact that she became the first female rapper to achieve different number-one songs on the Billboard Hot 100 chart. 7-time national cheerleading champion, Cohl started out on Instagram in summer of 2016 with a short tumbling video. Nano influencers generally have under 5,000 followers on Instagram. With over 190 million followers on Instagram, Selena Gomez is one of the most followed women on Instagram as covered over at guttulus.com. His YouTube presence includes two channels: ‘ZachKing’ with 2.8 million and ‘FinalCutKing’ with 1.25 million subscribers. Additionally, she’s the founder of Gisou Hair and was highlighted in Esquire in the ‘Women We Love of Instagram’ section. The draw of her content is decidedly her explosive, witty humor. Having gone from being part of Destiny’s Child, one of the most successful girl groups of all time, to building a solo career that would be the envy of anyone, Beyoncé is undoubtedly one of the best performers of her generation. He posts the silly moments to his Instagram and YouTube accounts. © 2018 RunRex Interactive. Most marketers measure success using engagement rates, impressions, and brand awareness. Having gotten her big breakthrough in the reality TV show Keeping Up With the Kardashians, Kim has never looked back and has gone on to become one of the most successful and influential women out there, particularly on Instagram where she boasts close to 190 million followers. Dutch blogger Negin Mirsalehi first drew attention on Instagram, while later creating her own style blog and a YouTube channel with 304,000 subscribers. The pro-makeup guru has garnered 11.8 million subscribers to her channel, plus another 1.5 million followers on Twitter. There may be hundreds of thousands, if not, millions of top Instagram influencers across practically any category imaginable. He has 482,000 Twitter followers, but boasts a larger presence on Instagram. When you have more than 2.5 million followers on Instagram, you must be doing something right. Female influencers are particularly a huge hit on the platform, and to that effect, here are 20 inspirational female Instagram influencers to follow. His talent is incredible, and his grace and affinity for cheerleading are particularly notable because of his gender. Instagram sponsored posts are steadily rising, with 6.1 million total sponsored posts expected by 2020. Now working as a designer and artistic director, Sabbat has his own collection of merchandise called Hot Mess. Many top brands are running Instagram influencer marketing campaigns—89% of marketers list Instagram as the most important influencer marketing channel. He also won a Steamy award for best beauty channel. Amanda gained popularity through her Vines and YouTube comedy sketches, and she has gone on to become a successful actress. He has a long history of performing what he calls “digital sleight of hand,” going so far as to win HP’s commercial contest in 2010. Niomi is a British blogger, YouTuber, author, and internet personality. Suddenly, influencers and brands could easily control how potential followers, and their current followers … In addition to her Instagram, she posts encouraging and inspirational fitness videos on her YouTube channel, which currently has almost 100,000 subscribers. At one point, she experienced a rapid leap in popularity, going viral after a few fellow Instagrammers gave her a shoutout—an interesting phenomenon demonstrating how online connections have a huge effect on the sway of new influencers. With a dedicated audience and conscious tone that promotes health and happy living, it is easy to see why brands love working with her. Micro influencers have between 5,000 and 100,000 followers on Instagram. Having won numerous awards so far, including 10 Grammys as revealed over at guttulus.com, she wields a huge amount of influence on Instagram with her over 140 million followers hanging on her every word. Her three-dimensional makeup art has improved her makeup skills and earned her plenty of attention on Instagram. With over 1 billion active monthly users online as covered over at runrex.com, making it one of the largest and popular social media networks out there. His YouTube channel is also fairly popular, with over 60,000 subscribers. If you are in the media category, your numbers will need to be much higher to be considered an influencer. She was recently featured in Cardi B’s music video alongside J Balvin and Bad Bunny. My hope is that you’ll take a few minutes to read through this list, follow their accounts, and engage with their content. Whether you’re a brand who wants to find beauty influencers … It symobilizes a website link url. Julia started her blog, Sincerely Jules, back in 2009 as captured in discussions over at runrex.com, and she has gone from strength to strength ever since. Her fashion tips and travels have been featured by countless magazines, including Glamour, Elle, and Teen Vogue. While you're likely no stranger to the lifestyle and fashion influencers of Instagram, you may not be so familiar with the interior design-focused Instagrammers and bloggers that are known as home influencers.Like all great influencers, these social-media-savvy design lovers offer their followers a peek … RunRex is a digital marketing agency located in Humble Texas. Reportedly, she was the third highest paid YouTuber in 2016, and first on the 2017 Forbes Top Influencers list entertainment category. Meeta is also a top influencer on social media, empowering women, entrepreneurs, and organizations of all types. With over 1 billion active monthly users online as covered over at runrex.com, making it one of the largest and popular social media networks out there.It has also become a huge asset for businesses out there with many of them leveraging it for influencer … Internet celebrities, or influencers, can be broken into five different sizes: Nano, Micro, Macro, Mega, and Celebrity. She is the queen of explosive, witty, and humorous content, which is why she is so popular on the platform. As social media continues to grow, so too does its capacity to foster original content creators and influencers. Korean fashion influencer Lee Ho-jung has been on some Korean dramas and music videos. Altogether, her YouTube channel has over 15.5 million subscribers, with her videos surpassing the 3 billion view mark. It has also become a huge asset for businesses out there with many of them leveraging it for influencer marketing. Macro influencers have between 100,000 and 500,000 followers on Instagram. Become an Instagram Influencer Tip #3: Write Meaningful Captions. While partnering with the Instagram influencer, you need to find out if their efforts are paying off. They’ve built their audience thanks to their niche knowledge and authenticity.Image Source: Instagram/Carlos EatsMost importantly, their followers trust them and engage with them at a much higher rate than other Instagram accounts.Indeed, micro-influencer… Although Instagram's gender gap is pretty much the same for users (56.4% women and 43.6% males in the USA), we generally picture women when we hear the words Instagram influencer. The striking photos have amassed nearly 300,000 followers on Instagram. Sign up for new RunRex content, updates, surveys & offers. Hence fashion influencers have become very important for marketers. Passionate about simplicity and minimalism, she shares her affinity for monochromatic, Scandinavian design on both Instagram and her own personal blog. After being discovered In 2015, Luka Sabbat was thrown into modeling. Many compared her looks to that of actress Lucy Hale, who helped to further boost her popularity. Image via Linqia . With model-like features, Kelsey Calemine gained the attention of a large portion of the internet. For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!Â. She is one of the most influential personalities on Instagram, with the fact that just one of her posts on the platform can be worth as much as 1 million dollars showing how powerful she is. He was also seen on the runway at Kanye West’s presentation during New York Fashion Week. Most influencers are linked to Youtube, beauty, lifestyle, fashion, reality TV…. With 276,000 subscribers, she’s slightly more popular on YouTube than on Instagram. Even though at just over 66 million Instagram followers she doesn’t have the huge following some of the biggest personalities on this list have, she still maintains an incredible degree of influence on the platform. She’s toured in over 13 countries, exploring new places and meeting fans. She constantly uploads her outfits of the day so she is a great influencer to follow for daily … Her determination helped her overcome this daunting setback, inspiring a pursuit for a career in fitness. Kylie Jenner . While she has a YouTube account, Instagram is where she shines. A travel and lifestyle photographer from Jackson, Wyoming, Elise Sterck uses her backcountry skills to take her to remote, untouched locations that few can dream of. Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers. Let us create a custom campaign to fit your brand's unique needs. She is known for her content on health, wellbeing, and lifestyle. Hi [insert influencer name here], My name is [insert name here] and I work for [insert company name]. Elizabeth “Liza” Shaila Koshy started out on Vine and quickly rose to YouTube stardom, too. This challenge was the driving factor that inspired her to post about petite-friendly brands. Massy Arias is giving the people what they need. As such, Instagram has become a hub for micro-influencers — content creators with less than 100,000 followers. She has recently become a huge advocate for mental health awareness, and her focus on social causes makes her a popular personality on Instagram and one you should also follow. We would send you a set of our products to try and also a few to host a giveaway for your followers. She is one of the most popular artists out there right now, and with over 200 million followers on Instagram, she is one of the most influential women on the platform as is discussed over at runrex.com and another one that you should also consider following. Makeup and fashion vlogger Summer McKeen began her rise to prominence when she posted her first YouTube video in April of 2010. After a freak cheerleading accident, Demi was once worried she may never walk again. Instagram’s user base continues to climb, reaching 1 billion users in 2018. Actress Amanda Cerny originally became famous for her Vines and comedy sketches on YouTube. American star Carrington Durham is best-known for her appearance on a 2012 talk-show, “Teens Wanna Know.” She continued her acting career in 90210 as Sara, also playing a notable role in the short film “10 Seconds.” She’s currently playing the lead role in CBS’s mini-series “Angels from Hell.” While her Instagram centers around photogenic selfies in picturesque locations, her 400,000 subscribers on YouTube get to tune into makeup, fashion, and comedy videos. She’s best known for her makeup tutorials on YouTube, which have racked up over one million views. The cultured cutie has traveled across Europe, hitting endless beaches, castles, and of course, the Eiffel Tower. Bio 💁‍♀️Digital Influencer 📚Ph.D. And, the Instagram influencer market has swelled, approaching $2.3 billion by 2020. For her social media fame, she also earned a spot on the Forbes 30 Under 30 list. Nikkie De Jager is a makeup artist who shares her talents and techniques on her popular YouTube vlog and Instagram account. Post Views: 75. She’s bright, too, working as a Law Clerk on the side. Another social media star with roots on Vine, Zach King is best known for his video editing magic tricks. Practicing makeup application on yourself can be challenging, so makeup artist Gabrielle puts the canvas within close reach—instead of drawing on her eyelids, she replicates the effects on her arms. Instead, they are Instagram users with anywhere from 1,000 to 100,000 followers. While Mr. Pokee has a YouTube channel, it has few videos and less than 3,000 subscribers. There, she captures remarkable moments in nature. Instagram, in particular, is a common starting point for content creators looking to build a following. Click the button to get in touch. And it’s no wonder: Users are wanting more out of the influencers they follow than a pretty photo and a cute 4-word caption. On her blog, she shares personal stories and experiences, plus seasonal style and fashion recommendations. He plays a critical role in an entertainment company “The Playmakers,” working together with his brother and best friend. She started as a humble makeup and fashion blogger, but she started to experience rapid growth in popularity on Instagram as a result of her helpful tutorials and also when she started getting shout-outs from other Instagrammers, and she has never looked back as her account now has over 1.5 million followers and counting. Let's collaborate on influencer marketing and social media stories. An image of a chain link. Top Indian Fashion influencers on Instagram to follow. Zach King ( @zachking) – 20.5M Followers. However, her main focus is on the fashion industry and she becomes one of the top Korean fashion influencers on Instagram. 7. It indicates the ability to send an email. Farokh Sarmad a.k.a the "baby shark" is still one of the leading Instagram influencers to follow on the platform. Her Filipino heritage has contributed to her unique look, helping along her modeling career. Alright, most people would love more than 40 million followers, but our influence tool places her in the same realms as people with over 100 million followers. Latina influencer Julia Sarinana started her blog, titled Sincerely Jules, back in 2009. He first appeared on YouTube in 2015 with a makeup-focused channel. Instagram Handle @studiogang Instagram Followers 76300 Location United States 31. Standing at a mere 4 feet 11 inches, Olivia once found it difficult to find properly fitting clothes. Over the past 5 years, his stunning images have earned him an impressive following on Instagram and 84,000 subscribers on YouTube. So far, her “Gigi Hadid VMA’s Makeup Look” tutorial has been the most well-received with nearly one million views. His 200,000 followers on YouTube most enjoyed his dance to the song “Take On Me,” which alone generated over 1 million views. Actor and entertainer Kevon Fredericks, aka KevOnStage, is a famous content creator and collaborator. Her images of the connection between humans and wildlife are particularly poignant. In the past year, he also made his acting debut on “Grown-ish,” a spinoff of the hit TV series “Black-ish.” His growing fame has transferred easily to Instagram, where his followers are approaching 2 million. The actress was surprised by the resemblance to the point that she questioned whether her features are photoshopped. She is the face of many brands, including the popular South Korea beauty company, Moonshot, and with over 38 million followers, she is one of the most influential women on Instagram. Surprisingly, he’s posted few videos, remaining more focused on his Instagram posts. 2020-01-02T17:08:04Z The letter F. A ghost. She has since gone on to star in several hit movies, which has grown her profile even further, particularly on Instagram where she is one of the biggest influencers and one you should also follow. Give these 30 top Instagram influencers a follow, and see if any of them are in your league. Our winning solutions and experiences help many of our clients interact and engage with their customers in the best possible way. Pass along your details so we can collaborate for future campaigns. Frida Escobedo Bio Frida Escobedo Instagram Handle @fridaescobedo Instagram Followers 75300 32. With the help of 26-year-old owner Talitha, a 3-year-old African Pygmy hedgehog named Mr. Pokee became an Instagram travel powerhouse. Another Vine veteran, Rickey Thompson is a YouTube star from North Carolina known for his starring role in a web series called “Foursome.” His videos are funny, frequently NSFW, and quite popular—he has over one million subscribers, with nearly 15 million total video views. An envelope. Talk to one of our influencer experts today. We pride ourselves on delivering compelling, digital marketing solutions. She later became a partner with a YouTube collab channel called ‘Style Haul,’ and went on to appear in an online series called ‘Afterschooled.’ On her main channel, she currently has 2.3 million subscribers tuning in to watch her fun, feminine vlogs. Each week, her 270,000 followers watch her fashion haul videos and beauty routine tips. Rachel Hosie. His fame as one of the best Instagram influencers brings him a revenue of more than $20 million every year from huge brands like Audi, Hero, MRF, Puma, Valvoline and many more. To be in the top 25 percent, your account will need at least 42,966 followers, a comment average of eight, and a like average of 388. Lalisa Manoban, popularly known as LISA, is a popular South Korean-based Thai artist, dancer, model, and actress known as the leader of the BlackPink community in South Korea.